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Click here to hear Anne-Marie Brady's B.B.C. World Service radio documentary titled "The Message from China" China's government is no longer a Stalinist-Maoist dictatorship, yet it does not seem to be moving significantly closer to democracy as it is understood in Western terms. After a period of self-imposed exclusion, Chinese society is in the process of a massive transformation in the name of economic progress and integration into the world economy. The Chinese Communist Party (C.C.P.) is seeking to maintain its rule over China indefinitely, creating yet another "new" China. Propaganda and thought work play a key role in this strategy. In this important book, noted China scholar Anne-Marie Brady answers some intriguing questions about China's contemporary propaganda system. Why have propaganda and thought work strengthened their hold in China in recent years? How has the C.C.P. government strengthened its power since 1989 when so many analysts predicted otherwise? How does the C.C.P. maintain its monopoly on political power while dismantling the socialist system? How can the government maintain popular support in China when the uniting force of Marxist-Leninist-Maoist ideology is spent and discredited? What has taken the place of communist ideology? Examining propaganda and thought work in the current period offers readers a unique understanding of how the C.C.P. will address real and perceived threats to stability and its continued hold on power. This innovative book is a must-read for everyone interested in China's growing role in the world community.

Click here to hear Anne-Marie Brady's B.B.C. World Service radio documentary titled "The Message from China" China's government is no longer a Stalinist-Maoist dictatorship, yet it does not seem to be moving significantly closer to democracy as it is understood in Western terms. After a period of self-imposed exclusion, Chinese society is in the process of a massive transformation in the name of economic progress and integration into the world economy. The Chinese Communist Party (C.C.P.) is seeking to maintain its rule over China indefinitely, creating yet another "new" China. Propaganda and thought work play a key role in this strategy. In this important book, noted China scholar Anne-Marie Brady answers some intriguing questions about China's contemporary propaganda system. Why have propaganda and thought work strengthened their hold in China in recent years? How has the C.C.P. government strengthened its power since 1989 when so many analysts predicted otherwise? How does the C.C.P. maintain its monopoly on political power while dismantling the socialist system? How can the government maintain popular support in China when the uniting force of Marxist-Leninist-Maoist ideology is spent and discredited? What has taken the place of communist ideology? Examining propaganda and thought work in the current period offers readers a unique understanding of how the C.C.P. will address real and perceived threats to stability and its continued hold on power. This innovative book is a must-read for everyone interested in China's growing role in the world community.

This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals.   Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students′ learning ′Spotlight on Research’ and ‘Expand Your Knowledge’, introducing students to some of the seminal scholarly research undertaken in the field ′Real World Challenges’ offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions A companion website (https://study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students

This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals.   Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students′ learning ′Spotlight on Research’ and ‘Expand Your Knowledge’, introducing students to some of the seminal scholarly research undertaken in the field ′Real World Challenges’ offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions A companion website (https://study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students

This book takes an inside look at the development of four large Chinese domestic computer enterprises from their inception to their establishment as multi-billion dollar businesses. It shows how and why indigenous Chinese high-tech firms gained technology capabilities and modern marketing know-how, and how they were able to compete directly with Western multinationals.

A volume that examines the growth of one of America's major manufacturer's of ceramic tableware. Syracuse China was the pioneer manufacturer of a distinctively American type of vitrified fine china, and an acknowledged leader in labour relations and marketing within its industry.

A volume that examines the growth of one of America's major manufacturer's of ceramic tableware. Syracuse China was the pioneer manufacturer of a distinctively American type of vitrified fine china, and an acknowledged leader in labour relations and marketing within its industry.

This book takes an inside look at the development of four large Chinese domestic computer enterprises from their inception to their establishment as multi-billion dollar businesses. It shows how and why indigenous Chinese high-tech firms gained technology capabilities and modern marketing know-how, and how they were able to compete directly with Western multinationals.

From 1979-1989 rural life in China was transformed: communes were dismantled and government domination eased. From field work in Hubei and south-central China, Kelliher traces the orgins of reform in family farming, marketing and private entrepreneurship and shows how peasants instigated reform.

Increasingly influenced by a cosmopolitan Western sensibility, yet unmistakably Chinese in nature, these lavish color posters and clever advertising and marketing slogans hearken back to a glamorous era in Chinese history and culture.

Golden Branches and Jade Leaves is a common brand name, usually used to describe luxurious, high-end or unique artistic products. The name comes from the classical culture of ancient China, symbolizing dignity and beauty. In sales and marketing, the selling points of "Golden Branches and Jade Leaves" can include the following aspects.